Digital Innovation Is Disrupting the Future of Interior Design

Written by Mofoluke Ayoola

Co-founder Furnishee

Interior design is known to be notoriously expensive and time-consuming. It entails collaborating with a professional designer to visualise and create a space that is functional and aesthetically appealing to the client. Interior designers invest much effort into comprehending their clients’ lifestyles to infuse the desired atmosphere into their designs, and this does not come cheap.

Digital innovation, on the other hand, is famous for penetrating and revolutionising many industries. It supercharges automation, streamlines processes, minimises costs, and has propelled many businesses to overachievement. Still, surprisingly, there hasn’t been much going on in the interior design sector in the way of meaningful innovation.

Well, until now.

Although late to the party, start-ups like Homepolish, Houzz, Havenly and TapeMeasure are injecting convenience, cost-effectiveness, and efficient solutions to the interior design world using digital innovation. Now anyone can achieve their desired interior look much faster, cheaper and conveniently.

So how are these start-ups doing it?

  • Virtual Reality A lot is going has been going on with virtual reality (VR) for decades now, but it’s only recently that tech giants like Oculus VR, HTC, an Valve Corporation started perfecting the technology. Although the interior design niche is still in its infant when it comes to embracing virtual reality, several applications are being used to explore this domain. For instance, VR allows users to create, tweak, and navigate their designed spaces in 2D and 3D. Best of all, this is being actualised in real scale.

  • Augmented Reality Augmented Reality (AR), on the other hand, is already making waves in the interior design industry. While VR takes users to a virtual representation of their designed space, augmented reality combines the virtual and real worlds by allowing users to insert virtual furnishing features into an actual space. Thus, you can stand in your empty room and visualise your desired area by adding virtual furniture.

  • Smart Measure When your interior designer is hundreds of miles away, and you need to supply them the right measurements of your space, there are three traditional options: + You manually measure the area yourself. For people that are busy or aren’t very technical, this can be a nightmare. + Hire someone to do the measurements. That’s extra cash to dish out. + Invite your designer for a preliminary inspection. That’s certainly going to cost money. Today, with mobile phone apps like TapeMeasure, users can easily capture accurate, point-to-point measurements of their space without needing to be tech-savvy or lifting a measuring tape. All they need is their smartphone and the right app.

  • 3D Printing For some years now, 3D printing has been gaining ground in the housing sector. Now it’s gradually penetrating the interior design market. With 3D printing technology getting more efficient and expanding its applications, users can now create and print their furnishing accessories or buy virtual designs and then print them for their space.

What this all means

Interior design start-ups are leveraging these above-mentioned digital technologies and more to offer users a way out of the cost-ineffective and time-consuming process of designing their space traditionally. Imagine creating and virtualising your space from the comfort of your home or office, without the help of a professional designer.

If that isn’t genius, I don’t know what is. It’s immersive, it’s effective, and it changes the way we design our space.

Now, I’m not saying that digital innovation is going to put professional interior designers out of business. On the contrary, it will empower the DIY market users to create their designs, and it is also revamping the way interior designers do business.

Think about it. With digital innovation:

Users can rely on digital DIY. application to source and shop for inspirations in a structured mannerVisualisation by both DIY users and interior decorators can be automated using virtual reality, augmented reality and mixed reality technologiesProfessional designers don’t have to be local or present to serve a homeowner in London.Designers now have a wider reach and, can take advantage of digital marketing, financial technologies and interactive communication tools to supercharge and make their business dealings seamless.

All of this is just a tip of the iceberg, as digital innovation gets better across sectors, more apps created for interior decoration purposes are bound to become more user centred. Furnishee is developing an application that ease the challenges homeowners face in decorating their homes by creating a sourcing, styling, visual aid and cross-shopping platform using technology-driven home styling solutions all on one platform. (See Below)


In the meantime, we would like to know your thoughts on how technology is impacting the way you furnish your home in the comment section. Engage with us on for home styling inspirations, furniture and furnishing deals, and varieties of home furnishing brands, while we build a user-centred virtual cross-shopping platform for home furnishing.

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Written by Mofoluke Ayoola

Co-founder Furnishee

LinkedIn @mofolukeayoola

235 views1 comment

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