Privacy & Cookies Policy

Lonbrella Ltd (‘Lonbrella’ or ‘we’) is committed to protecting the personal information you provide or we collect when you rent or buy any of our umbrellas or products, or use any of our websites and applications (our ‘services’).


We collect and use different information depending on the way(s) in which you interact with us. You can access our website home page and browse our site without disclosing your personal data but if you do register your personal details, you are accepting the information set out in this policy. If you do not agree with this privacy policy, please do not give us your details. This Privacy Policy is part of our Terms and Conditions. We reserve the right to change this privacy policy as we may deem necessary from time to time or as required by law. Any changes will be immediately posted on this website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations.

We have developed this privacy policy to inform you of the data we collect, what we do with your information and the rights and choices you have over your personal information.

The Information We Collect From You

When you sign up to our services (such as the subscription to our newsletters and blog posts), enter competitions, buy an umbrella, rent an umbrella, or use our websites or mobile applications, we may collect personal information about you. Different services may require different types of information.


If you are aged 16 or under, you must get your parent/guardian’s permission before you provide us with your personal information. Unless you have this consent you are not allowed to give us your information.


When you make a purchase from our website, we do collect certain personal information from you, and you voluntarily provide to us on this website includes:

  • Your full name

  • Address

  • Email address


We only collect information in accordance with the General Data Protection Regulation (GDPR). You are under no statutory or contractual requirement or obligation to provide us with your personal information; however, we require at least the information above in order for us to deal with you as a customer or service user in an efficient and effective manner.


We use reputable third-party banking institutions (including Stripe & PayPal) and rental platform (Booqable) to handle our website payment transactions. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligation to keep your personal information private which we do not have access to the information given.


As well as collecting information directly, we may receive personal information about you from third parties (such as our business partners) where you have provided your permission to them to share your information, or they are otherwise legally permitted or required to disclose your personal information to us. We may also collect information gathered from publicly available sources and social media platforms.

We may also compile and share aggregated data, such as statistical or demographic data. This gathers together your personal information and that of others in an aggregated, anonymised way. It does not directly or indirectly reveal your identity.

How And Why We Use Your Information


We may use your information for a number of purposes, depending on how and where we receive it. We will always do so in one or more of the lawful ways set out here:


With consent

We will set out why we would like to use your data, and ask for your permission to do this. For example, we will do this where:

  • we would like to send you carefully selected newsletters, special offers and/or promotions from the service you are using/title you have purchased (which may also feature relevant offers from our business partners) and/or Lonbrella Ltd by email and/or push notification (where applicable and permitted by the app store you use);

  • we would like to pass your information to carefully selected organisations to allow them to tell you about their special offers or products and services that may be of interest to you;

  • we process “special categories” of personal data about you, such as your health; and

  • we use cookies on the websites you visit and mobile applications you use.

Where our processing of your information is based on your consent, you can withdraw this consent at any time using the details in the “Contact Us" section, by changing your account settings if you have an online account with us, or by changing your website browser or mobile device settings in relation to cookies. You will also be given a straightforward way to opt out of our marketing messages each time you receive a communication from us. Please note that it may take up to two weeks to implement changes to your preferences.

To perform our contract with you

In some circumstances, we will need to use your information to help us provide you with the product or service you have ordered. For example, we will do this:

  • to meet product orders, requests for services or information and to process payments and any other requests you make of us;

  • if we need to contact you for reasons related to the service you have signed up for e.g. to provide you with password reminders, to inform you of new or improved benefits relating to the product or service, or to notify you that a particular service has been suspended for maintenance;

  • to tell you about changes to our service;

  • to manage our competitions and contact the winners; and

  • to enable other people or businesses to carry out work on our behalf.

Legitimate interests

Sometimes we will use your information for specific purposes we have carefully considered, taking into account any potential impact on you and your rights, where it will help us to enhance the services we provide and benefit our customers. This may include:

  • to personalise or improve our communications with you. For example, we may use your purchase or booking history with us to provide you with tailored information about other products or services which are more likely to be of interest to you;

  • for statistical and analytical purposes, in order to help us understand our audiences, improve the products and services we offer, and to determine the price we should charge for our products and services;

  • to contact you about a submission or contribution you have made to our websites, including any content you provide;

  • to invite you to participate in surveys about our services (participation is always voluntary), in order to help us improve these in future;

  • to keep our records up to date, including any correspondence or communications between us;

  • to administer and protect our business and websites (including troubleshooting, system maintenance, testing, reporting etc);

  • to contact you by phone and/or post with details of special offers or promotions that we think may be of interest to you, where we have explained this when we collect your information and you have not opted-out of receiving such messages. 

  • for management and auditing of our business (including the preparation of statistics about circulation and usage of our products);

  • to investigate and protect against fraudulent, unauthorised, or illegal activity; and

  • providing your information to buyers in the event of a sale or potential sale of Immediate or any member of the Immediate group (or any of our assets) to a third party.

Where we process your information based on legitimate interest grounds, you may object to this at any time and we will stop using it for that purpose unless we have compelling legitimate grounds or other legal reason for continuing to use it. Please see “What rights do I have?” for further information.

Legal obligation

We are entitled to process your personal information where we are under a legal or regulatory obligation to do so.

How We Look After Your Information

We are committed to protecting your personal information, and we have appropriate procedures and security features in place to keep it secure and prevent unauthorised access.


Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your information, we cannot guarantee its security and when giving us your information you do so at your own risk.


The information that we collect from you may be transferred to, stored at, or accessed from a destination outside the European Economic Area (which consists of the EU, Iceland, Norway and Lichtenstein) by us (or by someone acting on our behalf) where it is necessary to fulfil an order, process payment details or provide you with other services. Where this is the case, we will always ensure that appropriate protection is in place to protect your personal information.

Who We Share Your Information With

Generally, we will only use your information to provide you with the service or product you have requested or to provide you with information about other Lonbrella products or services where we have your permission or legitimate interest in doing so.


We will also disclose your information to other trusted third parties with your consent, or where we have justification for doing so (see “How and why we use your information”). This may include:

  • with a third party who is helping us to provide a service to you, such as payment processors, customer management and assistance, drawing competition winners, prize providers, debt collection, credit checks and/or our IT and database services;

  • with a third party who is helping us develop and improve our services to you, such as analytics providers;

  • with a third party who is helping us select and deliver interesting and relevant advertising to you and/or other potential customers, such as advertising networks, social media platforms, and search engines. We may also occasionally share anonymous data segments with advertisers to help them make their advertising outside our sites more relevant;

  • with our trusted business partners to provide insight and analysis of our customers, or where you have told us you would like to receive offers/promotions from those partners;

  • with third party auditing organisations for reporting purposes, and to review our policies, processes and procedures for compliance with relevant standards;

  • with relevant third parties such as your employer, school and/or email or internet provider if you post or send offensive, inappropriate or objectionable content anywhere on our services, or otherwise engage in any disruptive behaviour; and

  • when the disclosure is required or permitted by law (e.g. to government bodies and law enforcement agencies).


Where we share personal information with a third party, we require them to respect the security of your personal data and to treat it in accordance with the law. However, their own privacy policy will normally apply to how they subsequently use that information, and we are not responsible for this.


Similarly, our services may contain links to websites or applicationss that are owned and operated by other organisations, and which have their own privacy policies that govern their collection and use of your personal information. Your use of such websites is therefore at your own risk.


Where we pass personal information to a third party acting on our behalf, in addition to the measures set out above we also require them to treat this information with at least the same protection we do. We only permit them to process your personal data for specified purposes, and in accordance with our instructions. We do not share more information with them than is necessary for the relevant purpose.

How Long We Hold Your Information

We collect all personal information for one or more specific purpose (see “How and why we use your information”). This means that we hold your information on our systems for as long as is necessary to fulfill the purpose, or as long as is set out in any relevant contract you hold with us. Once that purpose has been fulfilled, we will securely delete the data, unless we are required to keep the data longer for legal, tax or accounting reasons. For example, if you change your registration profile to opt-out of receiving communications from us, your relevant details will stay on the system so we can ensure that we do not contact you in the future.


Alternatively we will anonymise your information, so that we (or anyone else) can no longer tell that the data relates to you, at which point your information will cease to be considered personal information.

Rights Over Your Information

You have the right to access the personal information that we hold about you, by making a request. If we agree that we are obliged to provide personal information to you we will provide it to you free of charge and aim to do so within 30 days from when your identity has been confirmed. We would ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.  You have the right to object to us processing your personal information if we are not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

Cookies & How We Use Them

A cookie is a small file that a website puts on your hard drive so that it can remember something about you at a later time. Our online ordering system uses a cookie to record a unique reference on your computer so that we can keep track of your order and retain the contents in your shopping basket.


You can control the use of cookies on your computer by either enabling or disabling them yourself. However, if you do turn cookies off you may be unable to access certain parts of our site. Please refer to your internet browser.


In order that we can monitor and improve the site we may gather certain information about you when you use it, including details of your domain name and IP address, operating system, browser version and the website that you visited prior to this site.


Please note: We do not use cookies to store any of your personal or financial information on your computer.


This website does not store any information that would, on its own, allow us to identify individual users of this service without their permission. Any cookies that may be used by this website are used either solely on a per session basis or to maintain user preferences. Cookies are not shared with any third parties.


We use cookies to provide you with a better experience across our digital platforms.  We do this by making our websites and applications functional, secure and convenient for you to use, and by showing you relevant and interesting content and advertising.

We use cookies to deliver the following services on our digital platforms:

  • To recognise your device so you don’t have to give the same information repeatedly;

  • To remember your username and password (if requested) so you don’t need to enter your details each time you visit the website;

  • To provide a smooth and secure experience if you are purchasing a product or service via our digital platforms;

  • To select and deliver content that is interesting and relevant to you;

  • To record what people like and don’t like on the website and the popularity of different sections of the website so that we can ensure it works properly at points of high usage;

  • To collect, measure and analyse statistical information about website traffic and use (for further information see “Analytics on our websites” section);

  • To detect and track fraudulent or illegal activity;

  • To link you to other affiliate websites and services.

We use third parties to deliver some of these services to you, who will also drop their own cookies.

  • Facebook - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

Copyright © 2019 Lonbrella Ltd. All rights reserved. Lonbrella Limited is a company registered in England and Wales (No. 11494225).

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